Poor audience maintenance can result in low engagement, abuse complaints, and compliance issues. Mailchimp has some built-in tools to help keep your audience clean, but you should exercise best practices for audience collection and maintenance. Take a look at this article on contact types to help you determine which marketing materials to distribute to different contacts. You're required to respect the permission levels for contacts on your audience.
You can store different contact types in your Mailchimp audience, including contacts who haven't signed up to receive email marketing content. Your audience should be collected entirely by you. This includes purchased or rented lists, and lists scraped from third-party sources including public websites. Third-party lists of email addresses are prohibited under our Terms of Use. Here are the most crucial requirements for your audience. This means we have requirements for your audience that you should be aware of in order to remain compliant with our Terms of Use.
In this article, you'll learn about required and recommended best practices for audience collection and maintenance.Īs a marketing platform with millions of users all over the world, we have an obligation to maintain a reliable service. We also have certain requirements all Mailchimp users must follow, and recommend some best practices that can help keep your audience in good shape. Mailchimp has built-in tools to help you along the way. Your marketing will generate the highest return on investment (ROI) when you take the time to build and maintain a healthy audience.
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